How to make product cards for Wildberries and Ozon

A marketplace product card has five parts: a main photo, a gallery, a title, a description, and specifications. The click in the catalog is won by the main photo and the title. The impression in search and filters is won by the description and the specifications. Below, each part and the order to build them in.

What is in a card

• Main photo. This is what shoppers see in the catalog and in search, and what they judge the click on. It is the cover.
• Gallery. Extra photos and infographic slides for someone who already opened the card.
• Title. A short product name with the term people search for. It affects both the click and the search.
• Description. Text under the product. It is indexed by the marketplace search and explains the product.
• Specifications. Fields like color, size, material, brand. Shoppers filter the catalog by them.

The main photo and the title sell the click. The description and the specifications earn the impression. A weak photo with good text still loses clicks, and a strong photo with empty specifications still misses impressions. So a card is built as a whole, not in parts.

How to make a card, step by step

1. Prepare the product photo

A clean product shot on a neutral background. In practice that means: even light without yellow patches or hard shadows, a background of one calm color, the product filling most of the frame and fully in focus. No watermarks, no stray objects in the frame.

From one such photo you later build everything: the cover, the infographic, the gallery slides. Reshooting one photo is cheaper than redoing ten slides, so the quality of the source shot is checked before anything else.

2. Build the cover and the infographic

Onto the main photo you add a background, a surface, and plates with the benefits and specs. This is the part sellers order from a designer: it has to catch the eye and explain the product in a second.

The volume rule: one plate carries one thought. Three or four plates with large text get read; ten with small text merge into noise. Start with a cover and three to five slides: the first explains the product, then specs, sizes, package contents, use cases.

3. Write the title

Put the term people search for up front, no filler. The working pattern: product type, the key characteristic, the brand. Each marketplace has its own length limit, so the important words go first, and tails like “from the manufacturer” live in the description, not in the title.

4. Write the description

The first paragraph answers “what is it and who is it for”. Then the specifics: material, sizes, package contents, how to use it, which cases it does not fit. The text should read like a person wrote it, not like a string of search terms: marketplace search has long counted readability, and the shopper reads this right before paying.

Specs are not duplicated word for word in the description: they have their own place in the card.

5. Fill in the specifications

Every field that fits the product. Empty fields mean the card does not show up for part of the filters and loses impressions. The category belongs here too: a wrongly chosen category hides the product from the people searching for it.

6. Upload to the seller cabinet

The marketplace checks the photo and the text against its own rules, so before uploading you check them against the current rules in the cabinet.

The exact requirements for resolution, format, file size, and number of photos differ between Wildberries, Ozon, and Yandex.Market, and they change over time. Before uploading, check the rules in your seller cabinet: that is always the source of truth.

Where a neural net helps

The slow parts of a card are the photo, the infographic, and the text. These are exactly what I generate from a single product photo: a neural net draws the studio background and the infographic in one pass, and the copy is written and then run through a cleanup that strips the machine style. The output is photo, graphics, and description in one style for one niche.

This runs live in the Telegram bot @wow_cards_bot: a seller sends one photo and a few words, picks the marketplace and the number of slides, and gets a carousel and a description ready to upload. There is a live case study of the bot with real output.

The card itself is half the work. The other half is knowing at what prices similar products actually sell. You can watch the listings by hand, or you can set up competitor price monitoring so the data collects itself. More retail automation lives in the e-commerce category.

If you need cards for a specific niche, volume, or workflow, I build them to order.

Common mistakes

• A cover with no infographic. A bare photo loses to cards with plates in the same listing.
• Too much on the cover. Ten plates and tiny text read as noise, not as a benefit.
• One photo for the whole card. The shopper wants to see the product from all sides and in use.
• A description packed with search terms. It is hard to read and it duplicates the specifications.
• Empty specifications. The card does not show for part of the filters and loses impressions for free.

In short

A good card is a clean main photo with an infographic, a title with the term people search for, a description that reads human, and filled specifications. Start with the photo: the rest is built from it. From there you can assemble the card by hand or generate it through the bot.